Emballator grows in hygiene and cosmetic packaging

Posted 2023-03-08

In times of crisis and recession, the sale of lipstick usually increases – a way to maintain some color and joy in everyday life. And maybe it’s the lipstick effect that is influencing Emballator Mellerud’s business right now?

”Packaging for cosmetics and personal hygiene form a growing segment for us”, confirms Magnus Sandberg, Sales and Marketing Manager at Emballator Mellerud.

During and after the pandemic, consumers’ interest in hygiene products have increased; taking care of yourself simply adds a little sparkle to everyday life. The number of brands is also increasing.

”If you go into a grocery store, there are many different packages on the shelf. Therefore, you have to stand out from the crowd. The packaging has become an important part of the products’ marketing and here we help our customers develop unique packaging that is not only functional but also build the brand and drive sales, says Magnus Sandberg, Sales and Marketing Manager at Emballator Mellerud.

Emballator Mellerud helps with design and construction in 3D in close collaboration with the customer’s product developer and can also offer different types of printing.

”We have a wide variety of standard bottles, including half-litre and one-litre bottles, but can also help the customer produce a customized package that really stands out in the crowd. When it comes to closures, we collaborate with our sister companies in the Emballator Group for safe and functional solutions. For customers who want to have their very own expression on their products, it is a smooth path from idea to attractive packaging. Together we offer a comprehensive solution.”

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