Emballator part of project that can revolutionize the paint industryPosted 2023-09-05
In August 2023, CANCAN was launched. A new initiative that aims to enrich the paint industry and inspire greater creative freedom in a new era. Behind CANCAN is the Nordics’ leading color specialist retailer Colorama and the paint is delivered in cans from Emballator Lagan.
The new paint brand will offer 66 colors that has been developed by world-leading people in the world of design and interior design. The team from Emballator Lagan has been a part of the project from the beginning and have created a unique transparent can.
“We are extremely happy and proud to be a part of the project. CANCAN has an interesting story, and it has been fun to follow the work behind the scenes. It makes us really happy to work closely with our customers and develop the products that they are visualizing”, says Richard Johansson, Sales and Marketing Manager at Emballator Lagan.
CANCAN is the result of a venture within Colorama, where a large number of individuals with unique experiences and expertise came together to reshape the paint industry and create a brand that sets new standards.
“All revolutions begin by questioning old truths. To look up, look at things from different perspectives and decide. The latter is difficult, scary, laborious. But while the world is constantly changing, so was the world of Colorama. New times, new competitors, new ways to sell and new customers to sell to. Despite the big changes, we still live in a time where the same type of walls are painted with the same type of colors, captured in the same pictures over and over again. We didn’t want to be there. And we decided to tear down the whole damn house and build something completely new”, says Oskar Klingberg, CANCAN, in a pressrelease.Back to news