Meet … Bosse Nilsson, Design & Development Manager at Emballator Växjö

You have worked with the company for more than 40 years?

“That’s right. I started here right after high school and Emballator Växjö has been – and is – a very important part of my life. I have spent a lot of time at work and I have really enjoyed the trust that the company has showed me over the years. I’ve been trusted to develop the relationships with customers as well as employees. This is why I have never felt any need to change my workplace.”

Anything that has been especially rewarding?

“It is a privilege to work with the company’s development in a long-term perspective and to help new people to find their places within the organization. I’d like to, in one way or another, contribute to their development. It is great fun to see people grow and to share my knowledge with them. I think it is very important that a company has a history to share. It is essential for our stability; it provides a solid ground and a give everyone a sense of why we are doing things, and how it should be done.”

At Emballator Växjö you have chosen to integrate tool development with product development and design. Why?

“Our aim has been to establish a closer connection between sales and product development to create increased customer value. By coordinating the processes – from the customer’s inquiry to the product idea, to the design of the product and the design of the tool – we have created an efficient flow where we can ensure functionality, manufacturing and economy at an early stage. This is a concept that has been very successful, and it has actually proved even better as the products have become more complex.”

What’s your opinion about future product development?

“For the industry, it is a great challenge to communicate a nuanced picture of the use of plastics and to develop circularity within the system. We need sustainable solutions that fit into everyone’s flows – from development to production and recycling. As a product developer, I find it important to optimize the use of materials, both regarding recycling and amount of use. We also have to avoid constructions that complicate recycling. From another perspective, I see great potential in our customer relationships: by working closely with our customers and being able to contribute early in their development processes, we can create efficient and sustainable solutions.”